{"id":114672,"date":"2025-07-17T10:58:28","date_gmt":"2025-07-17T10:58:28","guid":{"rendered":"https:\/\/www.seeedstudio.com\/blog\/?p=114672"},"modified":"2025-07-21T03:29:33","modified_gmt":"2025-07-21T03:29:33","slug":"meet-the-judge-huang-songhao","status":"publish","type":"post","link":"https:\/\/www.seeedstudio.com\/blog\/2025\/07\/17\/meet-the-judge-huang-songhao\/","title":{"rendered":"Meet the Judge: Huang Songhao"},"content":{"rendered":"\t\t
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Emotion as the Core of Interaction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We\u2019re excited to introduce one of our judges for the Seeed Interactive Signage Contest<\/a><\/strong>: Huang Songhao, an artist and curator currently leading Raiden INST, a Shanghai-based non-profit organization dedicated to the intersection of Art and Technology.<\/p>

Songhao\u2019s practice sits at the crossroads of creative expression and curatorial innovation. While he wears many hats\u2014creator, curator, cultural initiator\u2014his approach to this contest is rooted in one central idea: emotion matters more than form.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u201cTruly memorable signage doesn\u2019t just convey information; it triggers empathy, provokes thought, elicits a knowing smile or other emotional fluctuations in the audience.\u201d<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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For Songhao, emotional resonance is what separates good interactive signage from great. He looks for works that create a pause<\/strong>, a moment where the audience feels something, whether it\u2019s wonder, curiosity, humor, or reflection. In his words, \u201ca sudden intellectual or emotional pause\u201d<\/strong> is often more compelling than polished aesthetics or abstract creativity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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From Villages to Virtual Layers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Songhao\u2019s perspective comes not only from theory but from field practice. One of his standout projects was a digital AR exhibition set in a rural village in Quzhou, Zhejiang<\/strong>. Working far from the confines of a traditional gallery space, he found that curation today must go beyond artistic intuition\u2014it must borrow from the world of tech product design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u201cAs curators, especially in public and hybrid spaces, we have to think like product managers.\u201d<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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From QR code placements to interface interactions, every step in the visitor experience requires careful orchestration<\/strong>. Songhao reminds us that compelling storytelling in interactive signage is not just about artistic ambition\u2014it\u2019s about reverse-engineering the audience\u2019s journey<\/strong> and designing moments of discovery with intention.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Hackers, Painters, and Place<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Influenced by Paul Graham\u2019s \u201cHackers & Painters\u201d<\/em>, Songhao believes in the shared instincts between developers and artists. He\u2019s especially eager to see submissions that engage with local context<\/strong>\u2014those that leave behind a distinct footprint<\/strong> in their specific space.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u201cI\u2019m particularly drawn to works that cleverly engage with their surroundings. That\u2019s what gives signage its irreplaceable meaning.\u201d<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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As a judge, Songhao will be looking for projects that don\u2019t just speak to the audience\u2014but speak with them. Emotion, context, and a thoughtful interaction logic<\/strong> will be key elements in his evaluation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Emotion as the Core of Interaction We\u2019re excited to introduce one of our judges for<\/p>\n","protected":false},"author":3578,"featured_media":114683,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"iawp_total_views":0,"footnotes":""},"categories":[1],"tags":[632],"class_list":["post-114672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-community"],"yoast_head":"\nMeet the Judge: Huang Songhao - 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