{"id":115212,"date":"2025-07-29T10:14:24","date_gmt":"2025-07-29T10:14:24","guid":{"rendered":"https:\/\/www.seeedstudio.com\/blog\/?p=115212"},"modified":"2025-07-31T02:28:17","modified_gmt":"2025-07-31T02:28:17","slug":"meet-the-judge-viktor-petersson","status":"publish","type":"post","link":"https:\/\/www.seeedstudio.com\/blog\/2025\/07\/29\/meet-the-judge-viktor-petersson\/","title":{"rendered":"Meet the Judge: Viktor Petersson"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"115212\" class=\"elementor elementor-115212\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-162f2cc e-flex e-con-boxed e-con e-parent\" data-id=\"162f2cc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fb92d6 elementor-widget elementor-widget-image\" data-id=\"8fb92d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span id=\"scroll69d09f6211001\"  class=\"scrollMagicControl\" type=\"hidden\" effect = {} wpmp_enable_desktop=\"yes\" wpmp_enable_tablet=\"yes\" wpmp_enable_mobile=\"yes\" wpmp_trigger_hook=\"0.5\" wpmp_reverse=\"yes\" wpmp_class_CSS =\"custom\" split-text = {} value=\"scrollmagic\"><\/span>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.seeedstudio.com\/blog\/wp-content\/uploads\/2025\/07\/08-1-1030x579.jpg\" class=\"attachment-large size-large wp-image-115213\" alt=\"\" srcset=\"https:\/\/www.seeedstudio.com\/blog\/wp-content\/uploads\/2025\/07\/08-1-1030x579.jpg 1030w, https:\/\/www.seeedstudio.com\/blog\/wp-content\/uploads\/2025\/07\/08-1-300x169.jpg 300w, https:\/\/www.seeedstudio.com\/blog\/wp-content\/uploads\/2025\/07\/08-1-768x432.jpg 768w, https:\/\/www.seeedstudio.com\/blog\/wp-content\/uploads\/2025\/07\/08-1-32x18.jpg 32w, https:\/\/www.seeedstudio.com\/blog\/wp-content\/uploads\/2025\/07\/08-1-1024x576.jpg 1024w, https:\/\/www.seeedstudio.com\/blog\/wp-content\/uploads\/2025\/07\/08-1.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ad14b3 e-flex e-con-boxed e-con e-parent\" data-id=\"9ad14b3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5122ec7 elementor-widget elementor-widget-text-editor\" data-id=\"5122ec7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span id=\"scroll69d09f621239e\"  class=\"scrollMagicControl\" type=\"hidden\" effect = {} wpmp_enable_desktop=\"yes\" wpmp_enable_tablet=\"yes\" wpmp_enable_mobile=\"yes\" wpmp_trigger_hook=\"0.5\" wpmp_reverse=\"yes\" wpmp_class_CSS =\"custom\" split-text = {} value=\"scrollmagic\"><\/span>\t\t\t\t<h3 style=\"text-align: center;\" data-start=\"200\" data-end=\"305\"><strong data-start=\"200\" data-end=\"234\">CEO and Co-founder of Screenly<\/strong><br data-start=\"234\" data-end=\"237\" \/><strong data-start=\"237\" data-end=\"305\">Evaluation Focus: Real-World Applications of Interactive Signage<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6fc3b0 e-flex e-con-boxed e-con e-parent\" data-id=\"a6fc3b0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d3dd20 elementor-widget elementor-widget-text-editor\" data-id=\"5d3dd20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span id=\"scroll69d09f62131b8\"  class=\"scrollMagicControl\" type=\"hidden\" effect = {} wpmp_enable_desktop=\"yes\" wpmp_enable_tablet=\"yes\" wpmp_enable_mobile=\"yes\" wpmp_trigger_hook=\"0.5\" wpmp_reverse=\"yes\" wpmp_class_CSS =\"custom\" split-text = {} value=\"scrollmagic\"><\/span>\t\t\t\t<p data-start=\"307\" data-end=\"553\">We\u2019re excited to introduce one of our judges for the <a href=\"https:\/\/www.seeedstudio.com\/interactive-signage-contest-2025\">Interactive Signage Contest<\/a>: Viktor Petersson, the CEO and co-founder of <a href=\"https:\/\/www.screenly.io\/\" class=\"\" data-start=\"433\" data-end=\"469\">Screenly<\/a>, a company that helps businesses deploy and manage secure digital signage at scale.<\/p><p data-start=\"555\" data-end=\"743\">With years of experience turning displays into meaningful tools for communication, Viktor brings a sharp focus to evaluating <strong data-start=\"680\" data-end=\"714\">projects that serve real needs<\/strong>, not just flashy prototypes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e4f71d e-flex e-con-boxed e-con e-parent\" data-id=\"7e4f71d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57ddbd5 elementor-widget elementor-widget-text-editor\" data-id=\"57ddbd5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span id=\"scroll69d09f6214275\"  class=\"scrollMagicControl\" type=\"hidden\" effect = {} wpmp_enable_desktop=\"yes\" wpmp_enable_tablet=\"yes\" wpmp_enable_mobile=\"yes\" wpmp_trigger_hook=\"0.5\" wpmp_reverse=\"yes\" wpmp_class_CSS =\"custom\" split-text = {} value=\"scrollmagic\"><\/span>\t\t\t\t<p data-start=\"200\" data-end=\"305\">\u201cI&#8217;m particularly interested in solutions that go beyond being just <em data-start=\"815\" data-end=\"821\">cool<\/em> and offer tangible benefits in everyday settings,\u201d says Viktor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-815206c e-flex e-con-boxed e-con e-parent\" data-id=\"815206c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b36a8cb elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b36a8cb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span id=\"scroll69d09f6215b38\"  class=\"scrollMagicControl\" type=\"hidden\" effect = {} wpmp_enable_desktop=\"yes\" wpmp_enable_tablet=\"yes\" wpmp_enable_mobile=\"yes\" wpmp_trigger_hook=\"0.5\" wpmp_reverse=\"yes\" wpmp_class_CSS =\"custom\" split-text = {} value=\"scrollmagic\"><\/span>\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.seeedstudio.com\/interactive-signage-contest-2025\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Submit Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-417d324 elementor-widget elementor-widget-text-editor\" data-id=\"417d324\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span id=\"scroll69d09f62161e5\"  class=\"scrollMagicControl\" type=\"hidden\" effect = {} wpmp_enable_desktop=\"yes\" wpmp_enable_tablet=\"yes\" wpmp_enable_mobile=\"yes\" wpmp_trigger_hook=\"0.5\" wpmp_reverse=\"yes\" wpmp_class_CSS =\"custom\" split-text = {} value=\"scrollmagic\"><\/span>\t\t\t\t<h1><span style=\"color: #99cc00;\">What Viktor&#8217;s Looking For\uff1f<\/span><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22f2b10 e-flex e-con-boxed e-con e-parent\" data-id=\"22f2b10\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afde60f elementor-widget elementor-widget-text-editor\" data-id=\"afde60f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span id=\"scroll69d09f621704e\"  class=\"scrollMagicControl\" type=\"hidden\" effect = {} wpmp_enable_desktop=\"yes\" wpmp_enable_tablet=\"yes\" wpmp_enable_mobile=\"yes\" wpmp_trigger_hook=\"0.5\" wpmp_reverse=\"yes\" wpmp_class_CSS =\"custom\" split-text = {} value=\"scrollmagic\"><\/span>\t\t\t\t<p data-start=\"921\" data-end=\"999\">In a sea of interactive signage concepts, what truly grabs Viktor\u2019s attention?<\/p><p data-start=\"1003\" data-end=\"1043\">\u201cProjects that stand out are those that:<\/p><ul data-start=\"1046\" data-end=\"1273\"><li data-start=\"1046\" data-end=\"1122\"><p data-start=\"1048\" data-end=\"1122\">Address a real-world problem or need \u2013 not just tech for the sake of tech.<\/p><\/li><li data-start=\"1125\" data-end=\"1167\"><p data-start=\"1127\" data-end=\"1167\">Are technically sound and well-executed.<\/p><\/li><li data-start=\"1170\" data-end=\"1205\"><p data-start=\"1172\" data-end=\"1205\">Offer a user-friendly experience.<\/p><\/li><li data-start=\"1208\" data-end=\"1273\"><p data-start=\"1210\" data-end=\"1273\">Demonstrate scalability and potential for broader application.\u201d<\/p><\/li><\/ul><p data-start=\"1275\" data-end=\"1495\">Practicality, usability, and user-centered design are the keys. Viktor values signage that can function clearly, even from a distance of 5 meters or more\u2014meaning readability, contrast, and visual hierarchy really matter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3206430 e-flex e-con-boxed e-con e-parent\" data-id=\"3206430\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf2f117 elementor-widget elementor-widget-text-editor\" data-id=\"cf2f117\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span id=\"scroll69d09f6217e86\"  class=\"scrollMagicControl\" type=\"hidden\" effect = {} wpmp_enable_desktop=\"yes\" wpmp_enable_tablet=\"yes\" wpmp_enable_mobile=\"yes\" wpmp_trigger_hook=\"0.5\" wpmp_reverse=\"yes\" wpmp_class_CSS =\"custom\" split-text = {} value=\"scrollmagic\"><\/span>\t\t\t\t<h1><span style=\"color: #99cc00;\">What Left a Mark\uff1f<\/span><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1cd09b e-flex e-con-boxed e-con e-parent\" data-id=\"f1cd09b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ab87eb elementor-widget elementor-widget-text-editor\" data-id=\"4ab87eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span id=\"scroll69d09f6218e28\"  class=\"scrollMagicControl\" type=\"hidden\" effect = {} wpmp_enable_desktop=\"yes\" wpmp_enable_tablet=\"yes\" wpmp_enable_mobile=\"yes\" wpmp_trigger_hook=\"0.5\" wpmp_reverse=\"yes\" wpmp_class_CSS =\"custom\" split-text = {} value=\"scrollmagic\"><\/span>\t\t\t\t<p data-start=\"1524\" data-end=\"1686\">When asked if a particular project or experience stood out to him, Viktor points to examples that may not look exciting on the surface\u2014but <strong data-start=\"1663\" data-end=\"1685\">deliver real value<\/strong>.<\/p><p data-start=\"1690\" data-end=\"1995\">\u201cBoring signage with utility can be incredibly impactful. For instance, a queue management system that shows estimated wait times for restaurants, or airport signage that helps redirect passengers based on crowd density. These kinds of applications may not get all the hype, but they solve real problems.\u201d<\/p><p data-start=\"1997\" data-end=\"2213\">(He even referenced a recent episode of the <a href=\"https:\/\/www.screenly.io\/blog\/2025\/07\/16\/screenly-changelog-episode-11\/\" class=\"\" data-start=\"2041\" data-end=\"2141\">Screenly Changelog Podcast<\/a> where fellow signage expert Dave Haynes shared thoughts on this topic.)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c83131 e-flex e-con-boxed e-con e-parent\" data-id=\"4c83131\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30266a1 elementor-widget elementor-widget-text-editor\" data-id=\"30266a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span id=\"scroll69d09f6219bbd\"  class=\"scrollMagicControl\" type=\"hidden\" effect = {} wpmp_enable_desktop=\"yes\" wpmp_enable_tablet=\"yes\" wpmp_enable_mobile=\"yes\" wpmp_trigger_hook=\"0.5\" wpmp_reverse=\"yes\" wpmp_class_CSS =\"custom\" split-text = {} value=\"scrollmagic\"><\/span>\t\t\t\t<h1><span style=\"color: #99cc00;\">Viktor\u2019s Advice to Contestants<\/span><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf2571a e-flex e-con-boxed e-con e-parent\" data-id=\"cf2571a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8180c5b elementor-widget elementor-widget-text-editor\" data-id=\"8180c5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span id=\"scroll69d09f621a94a\"  class=\"scrollMagicControl\" type=\"hidden\" effect = {} wpmp_enable_desktop=\"yes\" wpmp_enable_tablet=\"yes\" wpmp_enable_mobile=\"yes\" wpmp_trigger_hook=\"0.5\" wpmp_reverse=\"yes\" wpmp_class_CSS =\"custom\" split-text = {} value=\"scrollmagic\"><\/span>\t\t\t\t<p data-start=\"2256\" data-end=\"2349\">For those building projects for the contest, Viktor offers this simple but powerful guidance:<\/p><p data-start=\"2353\" data-end=\"2488\">\u201cFocus on solving real problems. It\u2019s easy to get caught up in flashy designs, but the most impactful projects address genuine needs.<\/p><p data-start=\"2495\" data-end=\"2778\">Keep your solutions technically robust, user-centric, and think about how they can scale or adapt to different contexts. Also, remember: your signage should be readable and understandable at a glance\u2014even from 5 meters away. That means thoughtful use of layout, color, and contrast.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b583c0 e-flex e-con-boxed e-con e-parent\" data-id=\"7b583c0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70e1621 elementor-widget elementor-widget-text-editor\" data-id=\"70e1621\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span id=\"scroll69d09f621b6b6\"  class=\"scrollMagicControl\" type=\"hidden\" effect = {} wpmp_enable_desktop=\"yes\" wpmp_enable_tablet=\"yes\" wpmp_enable_mobile=\"yes\" wpmp_trigger_hook=\"0.5\" wpmp_reverse=\"yes\" wpmp_class_CSS =\"custom\" split-text = {} value=\"scrollmagic\"><\/span>\t\t\t\t<p>Thanks to Viktor for sharing his insights! We\u2019re thrilled to have him on the jury panel and can\u2019t wait to see what creative, practical solutions our community builds.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e1552f e-flex e-con-boxed e-con e-parent\" data-id=\"2e1552f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d61f3ea elementor-widget elementor-widget-image\" data-id=\"d61f3ea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span id=\"scroll69d09f621ce8f\"  class=\"scrollMagicControl\" type=\"hidden\" effect = {} wpmp_enable_desktop=\"yes\" wpmp_enable_tablet=\"yes\" wpmp_enable_mobile=\"yes\" wpmp_trigger_hook=\"0.5\" wpmp_reverse=\"yes\" wpmp_class_CSS =\"custom\" split-text = {} value=\"scrollmagic\"><\/span>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"853\" src=\"https:\/\/www.seeedstudio.com\/blog\/wp-content\/uploads\/2025\/07\/4-773x1030.jpg\" class=\"attachment-large size-large wp-image-115222\" alt=\"\" srcset=\"https:\/\/www.seeedstudio.com\/blog\/wp-content\/uploads\/2025\/07\/4-773x1030.jpg 773w, https:\/\/www.seeedstudio.com\/blog\/wp-content\/uploads\/2025\/07\/4-225x300.jpg 225w, https:\/\/www.seeedstudio.com\/blog\/wp-content\/uploads\/2025\/07\/4-768x1024.jpg 768w, https:\/\/www.seeedstudio.com\/blog\/wp-content\/uploads\/2025\/07\/4-1152x1536.jpg 1152w, https:\/\/www.seeedstudio.com\/blog\/wp-content\/uploads\/2025\/07\/4-24x32.jpg 24w, https:\/\/www.seeedstudio.com\/blog\/wp-content\/uploads\/2025\/07\/4-1024x1365.jpg 1024w, https:\/\/www.seeedstudio.com\/blog\/wp-content\/uploads\/2025\/07\/4.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CEO and Co-founder of ScreenlyEvaluation Focus: Real-World Applications of Interactive Signage We\u2019re excited to 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